Health promotion

Health promotion is empowering people and the communities to take control of their health and wellbeing.

What is health promotion?

The following definition of health promotion is taken from Hauora NZ:

"Health promotion is both a discipline and a process. It focuses on empowering people and communities to take control of their health and wellbeing. Ranging from action at a community level to developing policies, it is founded on the principle that health and wellbeing begins in the settings of everyday life."

Health Promotion Forum of New Zealand, Runanga Whakapiki Ake i te Hauora o Aotearoa, April 2014


Below are some videos explaining health promotion. 

What is health promotion?

(Hauora, NZ, 2015)

An introduction to health promotion and the Ottawa charter 

(Let's Learn Public Health, US, 2017)

Understanding health promotion

(VicHealth, Australia, 2013)

Learn more

Defining health promotion Hauora NZ
What is health promotion? VicHealth, Australia 
Health promotion World Health Organization, US
The Ottawa Charter for health promotion World Health Organization, US


  1. Defining health promotion Hauora NZ
  2. Health promotion World Health Organization, US
Credits: Health Navigator Editorial Team.