Positively Pregnant app

An app for women who are pregnant or planning a pregnancy, who want some tools for managing stress and maintaining wellbeing during pregnancy and in the transition to parenthood.

Positively Pregnant By WaikatoLink
  • Education and information
    (about mental health and wellbeing during pregnancy) 
  • Goal setting
  • Diary - journaling
  • Tracking - pregnancy calculator or counter
  • Data syncing
  • Reminders
  • Psychological assessment tools, guided audio recordings, large knowledge resource

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Country of origin

New Zealand

Clinical review

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Security and privacy Does the app:
  • collect medical information? Yes, data anonymously backed up on their servers except photos  
  • require a login? Yes
  • have password protection? Yes
  • have a privacy policy? Yes
  • require internet access? No - only for initial login and syncing only for initial login and syncing
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Cost Free

What does the app do?

The Positively Pregnant app is created by the University of Waikato, to provide mums-to-be with information on the emotional and social changes of pregnancy. It includes activities and principles from positive psychology, as well as information and activities based on research in New Zealand and overseas about coping with stress, healthy development, and the typical challenges of pregnancy and early parenting. The app comprises 4 main sections:

  • Know yourself: comprises knowing your strengths, strategies, stressors, emotions, village, style and health. The information provided in this section helps customise the app to the users needs.
  • Do something: is made up of various activities such as audio activities, gratitude, notes to self, notes to baby, creativity, play a game and have a laugh.  
  • Conversations: has activities that are ways of starting conversations with yourself or your partner on aspects of birthing and parenting. 
  • Find out: brief information on about 30 topics such as being well and wellbeing, being pregnant, tips to manage stress and links to online resources.  

For the complete app description, go to Apple StoreGoogle Play and the app website or see reviews.


✔ Developed by a team from the University of Waikato’s School of Psychology.

✔ Uses evidence-based techniques to help with mental health issues before, during and after pregnancy based on research on positive psychology.

✔ The app is customised based on the data that the user inputs in the profile and in the “Know Yourself” section allowing personalised recommendations to support wellbeing based on strengths, self-help strategies, stressors, supports, and locus of control. It includes information about the partner.

✔ Various activities in the “Do Something” section including guided audio recordings, gratitude diary, links to funny baby videos, creating a habit, strength reminders, and journaling.

✔ The “Find Out” section contains a great number of messages for the soon to be mum on a wide range of topics including wellbeing, the old and the new, changing relationships, being pregnant, stress and distress, and online resources.

✔ The “Conversations” section contains tools and information to help with starting a conversation about birthing and parenting. Topics include divvying up household tasks, traditions, birth plans, baby’s first year, daydreams, money, values, and follow up.

✘ Nil.

Review details

  • June 2021: Version 2.0.6, Android 
  • February 2020: Version 1.1.5, Android 
  • January 2019: Version 1.1.1, Android 

Read more about the app review process 

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Credits: Editorial team. Reviewed By: Physitrack and PhysiApp apps Last reviewed: 13 Jun 2021