An app created by Midland District Health Board in New Zealand, to help Mums learn tips to help with breastfeeding and solve potential problems.
What does the app do?
This app provides information about various aspects of breastfeeding, from how to prepare for breastfeeding during pregnancy, through to the first few days and the early weeks. In provides guidance on common issues such as latching and positioning your baby, hand expressing and breast care. In addition, the app has information on more unusual issues such as breastfeeding twins and early babies (premature), and frequently asked questions around breastfeeding such as medicines, contraception and smoking when breastfeeding. For a more detailed description of the app, see Google Play or iTunes and for a detailed review, see Reviews.
✔ The separation of information into 6 chapters makes it easy to find appropriate information.
✔ The app has illustrations and pictures that are helpful in explaining concepts such as latching.
✔ It provides snippets of other Mum's experiences which gives the app a very personal, real-life feel.
✔ Has links to various other websites for more detailed information.
✘ The app is slow with all the information needing to be downloaded as you open each section, rather than it all being there already.
✘ A lot of the information isn’t referenced, and there is extensive use of anecdotes which can be misleading.
✘ Some sections remain unwritten and say “more information coming soon, ” such as the vaccination section.
✘ No search function, and the “quick find” page doesn’t have links to the actual contents.
✘ The tongue tie section was not completely accurate and up to date. It doesn’t properly convey that tongue-tie is not responsible for problem breastfeeding for the vast majority of infants with the condition, and that upper and posterior ties should not in general be treated.
✘ While the pictures and diagrams are very nice, videos would be helpful.
Privacy and security
Date of review: November 2016
Platform reviewed: Android
App version: 4.5.4
Download size: 7.2 MB
Learn more about BreastFedNZ
Reviewer: Jeremy Steinberg, GP Registrar, RNZCGP
Date of review: February 2019
Comments: " This app has comprehensive information on breastfeeding written in a conversational style by a midwife or lactation consultant. The information is by and large accurate and very practical and has multiple helpful pictures, diagrams and external links (but no videos).
The information is divided into chapters, namely pregnancy and birth, first few days, early weeks, older babies, early babies and twins, and common questions. However, a few topics remain unwritten at the time of review. I’m sure many breastfeeding mothers would find the practical information provided in this app very helpful and I would definitely recommend it."
Safety concerns: "None."
New Zealand relevance: "Information has been written for the New Zealand context. Only has venues listed in the central North Island."
The formal app review is based on the Mobile App Rating Scale (MARS) developed by researchers at Queensland University of Technology, Australia.(1) It is designed to score apps on a few comprehensive dimensions — engagement, functionality, aesthetics, and information quality. Each dimension comprises several items which are rated on a 5-point scale from “1. Inadequate” to “5. Excellent”.
Read more about the MARS scale.
The mean score is the mean of two independent reviewers' ratings:
|Engagement (5 items)
|Functionality (4 items)
|Aesthetics (3 items)
|Information (7 items)
|App quality mean score
- Stoyanov SR, Hides L, Kavanagh DJ, et al. Mobile app rating scale: a new tool for assessing the quality of health mobile apps. JMIR Mhealth Uhealth. 2015 Mar 11;3(1):e27. doi: 10.2196/mhealth.3422.